We love complex topics, and as you may read in the headline we are being very direct with this, honestly it is because few take the necessary value of having a brand positioned to only focus on making money.
WHAT IS POSITIONING?
Positioning is everything that affirms that our brand reaches the thoughts of our consumers, who for us more than consumers are already a family, because without them we are nothing and we are not accepted in the topics in which we are supposed to be experts; so every time you talk about the specific topics of your brand, you are considered a possible expert but if you do not take the necessary value to your consumers, definitely your brand is not positioned with your followers because they are definitely just that, because they are not part of a community that recognizes you and feel affinity to what you tell them or sell, as we said, they are not ALL. SALES.
COMPETENCY
If the positioning comes from the hand of your competition, taking into account that being the leader of your segment is not trying with the same actions but we must find the values that differentiate us from them, this is vital, since we communicate to our niche why they should be with us and not with our competition, by showing them the differences, finding value to their needs by providing practical solutions will keep us in the mind of each of them.
HOW DO I POSITION MYSELF?
In our opinion, the best way to achieve positioning is the following:
- Positioning must go hand in hand with the difference factor in relation to our competitors, seeking originality while avoiding copying the competition.
- Mistakes are not allowed, since it is important to demonstrate the value and knowledge of us which will reaffirm the confidence of our niche, and will give value to our product.
- Just like marketing strategies, achieving the positioning of our product must be measurable in its entirety.
Now tell us, what do you think about the positioning? or share your opinion about what we tell you in our social networks, since all this content is by and for you.
