The application of Chinese origin Tiktokwhich to this day is the number one in entertainment on social networks this quarantine, would be close to losing its reign.
This could come from the hand of the giant social network owned by Mark Zuckerber FacebookThey are working to remove this reign by means of Instagram.
What makes TikTok unique
It is known by many that the giant Facebook, cannot buy any platform that interests him, which is the case with TikTok social network that specializes in the possibility of editing the short videos of its users, could well imitate it, just as it happened at the time with Snapchat.
As proof of this, they are currently testing a new feature in Instagram called Reels, feature that will allow users to edit and publish their 15-second videos that can be used in their Stories, or in the same Feed of the application to be able to share this with the community.
The news comes from NBC News, who report that the giant Facebook is preparing this feature to compete directly with the Chinese application TikTok.
This is how Facebook, plan to launch Instagram Reels in 50 countries including United States, Mexico, Japanamong others; currently this new feature has already been tested in BrasilThe official launch of this new function is expected soon so that users around the world can test this new feature of Instagram.
More competition for TikTok?
Snapchat joins the race to dominate the market of short video applications, all this with the new updates implemented within the platform.
The adjustments that are being implemented within the platform, will allow its users a better navigability, this is very similar to the current navigation form of TikTok.
What it intends Snapchat with this, is to mimic the way in which users move within the application in order to consume its content in a better way; this update is already available for a very small percentage of its users, but with too many similarities with the original application. Chinese.
There is no doubt that all of these platforms are interested in acquiring the TikTok community, which has more than 500 million monthly users globally, and in a few months has reached more than 2 billion downloads, an audience capable of competing with the biggest ones such as Facebook.
